Ahead of the ban, TikTok creators have been reportedly redirecting their followers to their Instagram handles.

The platforms' 2025 plans include further algorithm updates to boost original content, building on the 2024 shift that prioritised smaller creators.

Adam Mosseri, the head of Meta’s Instagram, said the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.

It was such a busy week for Meta that even the most steadfast Zuckerberg news junkies might have missed some of his ...

Mosseri says that the platform’s two key areas of focus for 2025 will be “Creativity” and “Connection”. On the creativity front, Mosseri says that he wants to ensure that Instagram’s creative tools ...

Meta, the parent company of Instagram and Threads, has stirred controversy by announcing significant changes to its political ...

Threads and Instagram users will be shown more political content from people they do not follow, parent company Meta has ...

Instagram is showing users political content from accounts they don't follow by default. If you don't like that, there's a ...

In a post on (where else?) Threads, Mosseri said the company will be shifting away from its opt-in requirement for users to ...

In a move users are calling "embarrassing" and lacking "courage," Instagram and Threads head Adam Mosseri announced that the ...

Instagram chief Adam Mosseri argued that having political content on Threads comes with too many 'integrity risks.' But ...

As Mark Zuckerberg pulls back on Meta's content moderation in the name of free speech, some creators have concerns.