British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Shoppers are up in arms following a significant alteration to Asda's rewards scheme. The supermarket giant has announced the ...

Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

Asda has stopped its Aldi and Lidl price match service after only a year - but is expected to revive a campaign first ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Asda has rolled out a crucial reminder to over-60s to benefit from its £1 meal deal initiative, the 'Winter Warmer', in its cafes. The initiative, which has already served over half a million meals ...

Valentine's Day may be just around the corner, but it looks like love is no longer in the air for Aldi after it cheekily ...