From 2025, the event will be renamed the Chanel J12 Boat Race in a partnership aimed at 250,000 spectators on the riverbank, ...
French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting ...
Britain’s historic Boat Race is getting a boost from Chanel. The luxury fashion house has stuck a deal to replace ...
Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of ...