Company chair and CEO James Quincey has presented President-elect Trump with a special commemorative bottle of Diet Coke ahead of Trump's inauguration.

After years of receiving backlash for progressive messaging, heads of companies from Facebook to Boeing may be ready to go in the opposite direction.

On Tuesday night, Margo Martin, Trump’s deputy director of communications, announced on X that he had “received the first ever Presidential Commemorative Inaugural Diet Coke bottle,” along with a photo of Coca-Cola Company chairman and CEO James Quincey personally presenting it to Trump.

Critics on social media called out the “ass-licking” of Trump by corporations ahead of his return to the Oval Office. Multiple other bosses ― from Meta’s Mark Zuckerberg and Amazon’s Jeff Bezos ― have been accused of bending the knee to Trump in recent weeks.

The head of Coca-Cola gave Donald Trump a personalized Coke bottle, despite the company previously condemning the Jan. 6, 2021, riot.

Eight years ago, when Donald Trump was first sworn in as president, the Coca-Cola Company got it wrong. The company offered a commemorative bottle of its flagship product to the incoming president to recognize his presidency. Problem was: Trump doesn’t drink Coke. He’s a Diet Coke fan.

The gift comes after Coca-Cola slammed the president-elect and his supporters following the Jan. 6 insurrection

In a break with the tradition that has existed since the early 2000s, the Coca-Cola Company has developed a new commemorative bottle specific to Donald Trump.