The incoming first couple have launched a pair of meme coins in the leadup to President-elect Donald Trump’s inauguration.

Both the president-elect and the incoming first lady announced their own meme coins over the weekend: the $TRUMP and $MELANIA.

President-elect Donald Trump has launched a new cryptocurrency token that's soaring in value and potentially boosting his net worth.

A new meme coin launched by President-elect Donald Trump on Friday has hit a market capitalization of $13 billion, marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

President-elect Donald Trump launched his own meme coin early Saturday morning, creating excitement in the cryptocurrency world as the price and market capitalization of the coin immediately soared.

Throughout the weekend, the project soared in value as Trump and his aides prepared to reenter the White House. As soon as Monday, Trump is expected to issue new policy directives that could loosen crypto regulation and send the price of bitcoin and other assets skyrocketing.

Melania Trump launched her own cryptocurrency, $MELANIA, following the success of her husband’s $TRUMP meme coin. Analysts see profit potential in $TRUMP, but ethics experts criticize it as exploiting the presidency. Meme coins like $TRUMP and $MELANIA are highly speculative, with limited utility and significant risks for traders.

Donald Trump launched $TRUMP cryptocurrency, a meme coin, days before his inauguration. It quickly reached over $32 billion in value. Melania has now launched her own.

"The Trump meme coin stuff is bad for the industry. Don't delude yourself," Anthony Scaramucci wrote on Saturday.

President-elect Donald Trump launched a memecoin on Friday that quickly topped a $10 billion market cap after nearly just an hour. A tweet from his Truth Social account and his verified X account announced $TRUMP just before 10 PM EST.