Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.

Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.

They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the busy digital marketplace. In this ...

The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.

Google's helpful content update has been challenging for many websites – but redefining it could lead to recovery and improvement.

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

Choosing between SEO andPPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.