The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of ...

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...

Parent company Vivendi declined to provide the agency’s organic growth figure. Contact Customer Support at ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...

Articles written by Kshitij Kaul ...

At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...

Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the ...

In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.

With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with ...

Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and ...

The confectionary brand plans to collaborate with Design Bridge for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.