Consumer confidence in the economy and personal financial situations has fallen again, according to GfK’s Consumer Confidence ...
The consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher ...
In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before ...
I was invited to Specsavers’ annual internal marketing festival, from the need to collaborate to overcoming failure, this is ...
John Lewis has announced an £800m investment into the business over four years, with revamped stores and attention paid to ...
Gucci’s owner has said it will make its communication “more efficient” and “diversify” its use of media channels to recover ...
Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...
You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...
Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...