By registering you consent to the collection and use of your information to provide the products and services you have ...

Though Lilly has been in the spotlight for the success of its GLP-1 drugs, the pharma giant has also been investing in a corporate brand campaign to boost its overall reputation.

The Medical Advertising Hall of Fame (MAHF) announced its 2025 inductees Thursday morning. The organization is inducting ...

The Axios event was sponsored by Addyi, an FDA-approved treatment for female sexual interest/arousal disorder, which is ...

The brand collaborated with nonprofit Two Frontiers Project to ask consumers to collect data from their own homes to help aid ...

Ogilvy Health named Avalere Health’s Mario Muredda as its CEO. Parexel named Keri Mattox as chief business officer. Paul ...

Strategic communications and advisory firm ICR has merged its U.S. healthcare practice ICR Westwicke with its European counterpart ICR Consilium under a single global brand called ICR Healthcare. The ...

Haleon’s pilot run of the screener analyzed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.

By registering you consent to the collection and use of your information to provide the products and services you have ...

In addition to reviewing the mammogram for breast cancer, would the patient like the radiologist to examine the images for heart disease risk?

This year’s HLTH conference brought together thousands of leaders from all sectors of healthcare to network and hear new ...

In today’s fast-evolving medical marketing landscape, artificial intelligence (AI) is transforming how strategies are ...