New CEO Says Ram Isn't A Real Truck Brand Until It Can Go After Toyota Tacoma
The last small Ram pickup sold in the US was the Dakota. The truck shared a platform with the Dodge Durango SUV and was discontinued in 2011. In its final years, sales dropped from a high of 177,000 to just 12,000. The small truck market fell apart during that time, as the trucks were barely more efficient or cheaper than full-sized offerings.