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    Negative net income can happen in three situations:
    • A company is in a growth stage and heavily reinvesting
    • A company has money losing operations
    • A company has to write-down a loss on its books
      A negative net income means a company has a loss, and not a profit, over a given accounting period. This can happen when a company's costs of goods sold, fixed costs and irregular costs exceed the revenue the business generated during a given period. Many factors can contribute to a net loss including low revenues, strong competition, unsuccessful marketing campaigns, and increased cost of goods sold (COGS).
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